Media companies began pulling advertising from some social media platforms and telling readers and viewers how to access news directly as Google and Meta moved toward blocking Canadian news from their services.
The federal government will stop advertising on Facebook and Instagram, Heritage Minister Pablo Rodriguez announced Wednesday, as tensions rise between the Canadian government and tech giants.
"Facebook has decided to be unreasonable, irresponsible, and started blocking news. This is why today, we are announcing the government of Canada will be suspending advertising on Facebook and Instagram," Rodriguez said. The bill will come into force in just under six months, giving the federal government time to decide on how it will proceed with regulations.
News and telecommunications company Quebecor Inc. announced Wednesday it would immediately withdraw advertising from Meta's Facebook and Instagram platforms. In addition to posting content on Meta's platforms, it has sometimes bought ads on Facebook and Instagram. "We have to recognize where Quebecers are, where Quebecers get their news. It’s a new reality but we haven’t reached the step of boycotting, not yet."
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