Bruce McLaren was a Kiwi, born and raised in New Zealand. His eponymous Formula One team and high-technology supercar company are based in England. And yet McLaren very much wants to be North America's official team.
McLaren driver Lando Norris of Britain steers his car during the second free practice for Sunday's Emilia Romagna Formula One Grand Prix, at the Enzo and Dino Ferrari racetrack, in Imola, Italy, on April 23, 2022. Bruce McLaren was a Kiwi, born and raised in New Zealand. His eponymous Formula One team and high-technology supercar company are based in England.
O'Ward, who turns 23 on Friday, is a Mexican who resides in Texas and IndyCar's most recent race winner. Like Norris, he won his series' favourite driver among female voters. Montoya, part of McLaren's lineup at Indianapolis, is a former McLaren F1 driver and the Colombian was a longtime Miami resident and one of the race ambassadors. Rosenqvist relocated to Indianapolis and the Swede has blended into the community.
Brown is a straight shooter who wants to have fun, but takes little credit for McLaren's gains in relevance both on the F1 grid and in fan popularity. McLaren was voted favourite F1 team in a fan survey and Brown said McLaren's image has been cultivated through its drivers and a commitment to spotlighting them through thoughtful social media aimed at the targeted younger demographic.
The quest to capture the market is working, but also not that competitive. F1 has only one team owned by an American -- Gene Haas -- but the series has no American drivers; McLaren signed 22-year-old Colton Herta, an IndyCar star from California, to a testing contract that begins later this year.
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