McDonald’s wants to personalize your fast food munchie cravings. via TheGrowthOp
McDonald’s wants to revolutionize drive-thrus by offering their patrons a menu that’s personalized and that changes depending on factors like the weather, current restaurant traffic, and trending menu items.Techcrunch reports that McDonald’s recently acquired Dynamic Yield, an investment that rumoredly cost them over $300 million, making it the company’s largest acquisition in over 20 years.
Dynamic Yield’s technology will be used to develop a McDonald’s drive-thru menu that’s personalized, capable of recommending orders depending on each user’s interest, the weather, and more. The feature was tested on several locations throughout 2018 and is planned to roll out within the US in 2019. International markets will presumably adopt these features soon after.
If successful, McDonald’s will incorporate this technology into their self-serve kiosks and mobile app software, making it even harder for you to resist a late McDonald’s craving.
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