At McDonald’s, technology is taking on waiting times in the drive-through line
McDonald’sCorp. is pushing to make ordering at its restaurants feel like shopping on Amazon.com Inc., with nudges and prompts about what to buy.
In March, the Chicago-based fast-food giant announced it would spend more than $300 million to purchase Dynamic Yield Ltd., a technology firm that specializes in helping companies personalize their sales pitch to consumers. McDonald’s will use Dynamic Yield’s technology to, for example, shift in real time what it offers diners on its drive-through menus.
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