McDonald's initially hesitated about introducing Happy Meals to all its restaurants, says the man who invented them
, described the struggle to convince executives of the idea to create a product aimed at attracting children to McDonald's.
Bernstein was tasked with creating a concept that would appeal to younger customers as McDonald's lost ground to competitors such as Burger King, which used the"king" character to appeal to kids. Bernstein proceeded to design a box that the McDonald's golden arches as handles, as well as riddles, games, and illustrations. However, it took a year of testing before the box was rolled out across the US in 1979.
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