McDonald\u0027s has revived the Hamburglar amid improvements to the Big Mac and tweaks to its cooking to get \u0022hotter, meltier cheese.\u0022 Read on.
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The Hamburglar, a classic mascot of the fast-food chain second only to Ronald McDonald, returned in the company’s newest TV commercial, the fast-food chain said Monday.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter.
It’s not the first time McDonald’s has revived the Hamburglar to promote certain menu items. In 2015 it remade the character into a bearded hipster with a trench coat who had a craving for a new sirloin burger. McDonald’s restaurants phased out the limited-time menu item when it expired later that year.Article content
The new changes were initially tested in Australia, Canada, and Belgium and have been introduced in certain western U.S. cities. They will be rolled out to the entire United States by 2024, McDonald’s said.
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