McDonald's $300 million deal makes it the king of A.I. and fast food—here's why it was a genius move via CNBCMakeIt
On Monday, McDonald's Corp. announced its plans to acquire Dynamic Yield Ltd., a decision-logic technology company, for more than $300 million, making it the company's largest acquisition in two decades.
The race for massive digital disruption in restaurants, from fast food and casual dining to high-end eateries, is only going to get more intense, and McDonald's acquisition makes a strong statement about how far it's willing to go to win over customers. The company has recently struggled with growth in its U.S. market, but now it appears that A.I. will help the chain create"stickiness" among its customers and generate more value and volume.
A key area for McDonald's will be leveraging its new A.I. capabilities to expand in the rapidly growing segment of food delivery, which has become a necessity for restaurants that want to keep their existing customers.
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