.MCHammer chats about the enduring affection for his signature 1990 smash, why the Cheetos spot perfectly captures the spirit of his music & more
potato chips. But in his upcoming Super Bowl LIV ad for the new Cheetos popcorn, the fleet-footed Grammy-winning rapper says he's finally found the produce that speaks to his heart.asks if he was familiar with the term "cheetle" before he booked the gig, in reference to the bright orange dust that sticks to your fingers when you dig into a bag of the crunchy snack. "Everybody knows what cheetle is! Here in the U.S.
You're rocking the classic Hammer high-top fade in the video. Was it fun to throw back to that look for the shoot? So I went and got that and put it on and it grew and for the commercial I had back the classic Hammer high-top fade and the Hammer lines. And I loved it! One of my favorite parts is the ending. It's hilarious and it’s classic Hammer. The teaser was also one of my favorites, when I'm at the piano and I had Cheetle on my hand and I didn't want to get the Cheetle on those beautiful ivory keys.
I think the memories that it connects people to. Which are 99.999% good times, good memories: college, high school, youth, the Saturday morningcartoons, the videos that came after it -- "Addams Family Groove," "2 Legit 2 Quit." It think when people hear "U Can't Touch This" all the dots connect, great times, good memories and a time that was simpler, more fun comes to mind and puts a smile on their face.
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