Richard Caring is billing the new opening for famed restaurant Scott’s as attracting a younger crowd, with the help of DJs and crustaceans
The owner of one of London’s oldest and most storied seafood restaurants believes he has an exoskeleton-clad formula for attracting a younger crowd: Take that seafood; move it west; add some disc jockeys.
That’s the rationale behind Scott’s Richmond, the newest restaurant from tycoon Richard Caring, which will open later this autumn at 4 Whittaker Avenue in the sleepy riverside suburb in a bid to “shake up its new riverside setting” and “capture the imagination of aspirational locals,” aided and abetted by a Thames-side terrace.
It will feature all the usual trappings of a Mayfair seafood palace: a towering raw bar of ice and oysters; meticulously prepared white fish with a classical French bent, including its most famous dish of Dover sole; and meticulously prepared raw fish with a “what if citrus and some generically Asian things” bent. As when opening a Mayfair restaurant, there is no such thing as too much too much raw fish, grilled meat, or citrus when it comes to migrating a Mayfair restaurant.
But! It will also have DJs on the floor above Thursday — Sunday, and new dishes for the youth, like a shrimp burger with kimchi ketchup.Taken together, all of these decisions exemplify what is perplexing about the plans to migrate, of all of Caring’s portfolio, Scott’s.
, and with one of the most sought-after dining terraces in the entire city, is yet to succumb to his apparent desire for cookie-cutter bacchanalia. Alas, it resists no more.Check your inbox for a welcome email.
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