Maybelline's new £11 mascara that curls your lashes is going viral
, one that lifts and defines your lashes without clumps for a flattering yet natural flutter. And it's fair to say we've wasted quite a bit of money on this quest over the years, particularly given that some high-end iterations can cost nearly £30 a pop.
The new Maybelline Colossal Curl Bounce Mascara launched last month, and has already racked up hundreds of five-star reviews from seriously impressed beauty fans. It's now the hot new product on every beauty insider's wishlist, so you can bet we'll be adding to basket immediately to check it out for ourselves.
"The curl n' bounce brush separates, coats and curls lashes for high volume and curl impact, and your lashes will stay up all day – no curler required," Maybelline says of its new launch. Sounds pretty dreamy.
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