For the Max Mara Resort 2024 collection, creative director Ian Griffiths developed the collection around Nordic tales and traditions.
Max Mara’s creative director Ian Griffiths believes “clothes do not have to declare what is inspiring them. Clothes embody ideas without declaring them. I have this conversation all the time with students who think that their design work should declare all those intellectual discussions that have gone into their ambitious research, but actually they should be inherent.
A black sweater with gigot, or lamb-of-mutton sleeves, worn over sleek black pants was translated from a faded photo of a late 19th-century whalebone dress. He recalled that last year, within days of the resort show staged in Lisbon, there were tragic wild fires in Portugal and all over Europe, and he started to think about the north, “and the appealing temperate climate.”
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