See inside the new, limited-edition capsule of color cosmetics created with brand ambassador PriyankaChopra Jonas.
Curti added that the collaboration with Chopra Jonas, and the focus on cosmetics with universal appeal, is part of Max Factor’s ambition to raise its profile in the color arena. The brand is best known for foundation.
In a separate interview, she said the new collection may be small, but it packs a punch. “It’s universal, genderless, ageless and complementary to every skin tone,” Chopra Jonas said. Chopra Jonas also wanted the names of the products to evoke “feelings” rather than specific colors, so she called the lipsticks Wild Flamingo, Cool Copper and Café Latte.
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