With much less media fanfare than initial reporting in September, Mavericks superstar Luka Doncic and his mother, Mirjam Poterbin, quietly have resolved a...
Attorneys representing Doncic and Poterbin in the case have not responded toDoncic has a logo of his own — “77″ configured to look like “LD” with an outline of “S” signifying his native Slovenia — that debuted in September 2021, shortly after he signed his historic $207 million supermax contract extension with Dallas.
The latter logo has appeared on all of Doncic’s Jordan Brand shoes and apparel, as well as his business and charitable enterprises. The original “7″ logo -- Doncic’s name with the “L” as an upside-down 7 and another 7 beneath the “D” -- was used early in his career, shortly after the Mavericks acquired his draft rights in June of 2018. In November of 2018, then-19-year-old Doncic gave his mother consent to register his name as a trademark. That trademark officially was registered in January 2020.
“I have a lot to look forward to as I continue to grow as a player and a person and it’s important to me to control my own brand and focus on giving back to my communities,”
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