Mattel’s Magic 8-Ball toy will be turned into a movie. - CNBC
revealed that the iconic fortune-telling toy would be coming to theaters in partnership with the horror film studio.. The studio is best known for films like "Paranormal Activity" and the Academy Award-winning "Get Out." Also, a bit part of the company's strategy is taking small budget films and turning them into huge box office successes.to create a movie based on the Ouija board.
As Mattel seeks to keep its margins in check, producing films cheaply that can go on to multimillion dollar success will be key. The Magic 8-Ball movie is the sixth live-action film project that Mattel has announced in recent years. The company has and will produce a live-action Hot Wheels film, an American Girl movie, a Masters of the Universe film and a flick based on View-Master.
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