Here’s a sign of the times: Hollywood’s most impressive assemblage of big-screen heroes for any Super Bowl commercial this year was promoting a small-screen project. The advertiser was …
Here’s a sign of the times: Hollywood’s most impressive assemblage of big-screen heroes for any Super Bowl commercial this year was promoting a small-screen project. The advertiser was Disney+, the subscription streaming platform, and the pitch was for the upcoming slate of Marvel Studios series that will showcase the superhero factory’s familiar feature film properties in tie-in adventures.
The stirring commercial set off an instant chorus of social media reaction and aired during the still-competitive fourth quarter of Super Bowl LIV on Fox, a match-up between the San Francisco 49ers and the Kansas City Chiefs. The spot started with the Falcon wrenching Captain America’s iconic star-spangled shield from a tree and then hurtling the unique weapon. The scene is from the upcomingseries that team Mackie with Sebastian Stan’s haunted, one-armed former assassin. The two are grieving the loss of their compatriot Steve Rogers, aka Captain America, who followed his destiny into the past inThe preview is a scant 30 seconds long but it packs a lot in.
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