Mars' contemplated acquisition of U.S. snack maker Kellanova stands a good chance of getting past global antitrust regulators, legal experts say, even as it ...
- Mars ' contemplated acquisition of U.S. snack maker Kellanova stands a good chance of getting past global antitrust regulators , legal experts say, even as it touches on a sensitive area of government oversight -- how much consumers pay for food.
Kellanova, which split from WK Kellogg Co last October, is rooted in a salty snacks business in the U.S. and around the world, and selling cereal outside of North America. WK Kellogg was left with the North American cereal business of Kellogg, the original parent company.Salty snacks generate about 49% of Kellanova's annual sales, according to data provider Numerator.
Mars and Kellanova declined to comment. Spokespeople for the U.S. Department of Justice and the U.S. Federal Trade Commission also declined to comment. "The lines aren't as clearly drawn as with cars, BMWs versus Kias, where you have luxury versus non-luxury products. For snack foods, it is a hard demographic to parse out," said Stein.
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