Years before she became the chair of the US Federal Trade Commission, Lina Khan lamented a lack of competition in candy.
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In 2013, Khan wrote a piece for Time Magazine blaming the “chocolate oligopoly” for a lack of candy makers. At the time she was a junior staffer at New America, a progressive, Washington-based think tank. Over a decade later, Khan is on the forefront of the push to reinvigorate competition from her perch at the helm of the US antitrust and consumer protection agency.
The FTC declined to comment on its review of the transaction. The agency has 30 days after Mars and Kellanova submit the deal for its required antitrust review to decide if they want to pursue an in-depth probe.
The companies may be able to resolve the competition issues by divesting one of the overlapping brands, said Jennifer Rie, Bloomberg Intelligence’s antitrust analyst.
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