A Calgary cidery wants to see change in how the province's liquor regulator marks up their product, and say they want to be more in line with the mark ups that small craft brewers receive in Alberta so that the industry can grow.
Cider like the above faces a higher markup by the province's liquor regulator.
In Alberta, unlike most other provinces that have a provincial liquor tax, liquor retailing is privatized, but the province's liquor regulator, Alberta Gaming Liquor and Cannabis, adds a markup to any liquor product sold in the province.varies depending on factors like alcohol content, type of beverage and how big an operation is.By comparison, small craft beer brewers in Alberta pay a markup of between $0.10 a litre to $0.80 a litre.
"That's why I want it to change, I think it would would increase the amount of ciders on the market and it would also help establish a little bit more growth in Alberta." The AGLC went on to state that "markup rates have traditionally been set by category," but that the AGLC regularly reviews markup rates.
Di Marino keeps prices on both products the same so that customers don't discriminate, but says the margins for the product are distinctly different.Di Marino says cider is significantly more expensive to produce than beer, and part of that is because of the cost of its base ingredients.
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