Markgong Shanghai Fall 2024 collection, runway looks, beauty, models, and reviews.
Let’s set the scene: Miranda has just broken up with Steve, and is spending her first New Year’s Eve alone . Carrie is in her apartment sleeping when Miranda rings her to chat. “Auld Lang Syne” starts to play in the background, a tearjerker for those familiar withlore. Carrie throws on a fur coat and a sequin beanie over her pajamas, puts on a pair of sensible heels, and hops on the subway in the midst of a snowstorm to head downtown.
Gong has developed a brand of storytelling that hinges on his entertaining theatrics. After the show, a colleague noted that his collections have become more commercial over time. That’s a good thing. Gong has grown up, but he’s managed to keep things fun, while delivering a hit product or two. For fall, Gong riffed on Carrie’s look—plush fur coats over lush silky separates—adding his signature “Gong girl” cargos, denim suits, and going-out mini-dresses and blouses to the mix. He cut mean, wide shoulders, which were structured and protruding in his tailoring and caved-in on his buttery, cool-girl leather outerwear. The whole thing was styled to look a little messed up, very haphazardly thrown together, but it worked.
“She’s supposed to be a little drunk,” Gong said, pointing at his board. “This one,” he quipped about the one model who walked the runway presumably listening to yet another voice note about her best friend going back to her ex, “she’s just over it, but she still shows up.” In life, you can either be a trouble maker or a lifesaver—the friend who is always in need of help or the one always willing to lend a hand. But both types will be well served by this Mark Gong collection.
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