How Airbnb built a $35 billion business on its brand strength:
or even next year, it is top of mind for many investors as an attractive marketplace worth watching. Thus, I'll look at the same checklist for Airbnb to see how it compares.
A quick refresher on what a marketplace is: a service that creates a two-sided network to connect supply and demand, and in the world of smartphones, that can often be done with a tap on the screen.Currently Airbnb charges a higher fee to guests than hosts . This would seem to indicate that the guests value the hosts more.
Is there an effective and proprietary method for distribution to each side of the marketplace, especially the more highly valued side? Airbnb has found partnerships to acquire guests and has listed directly on OTAs like Booking.com or Expedia. However, that isn't particularly proprietary. What is really proprietary for Airbnb on both the guest and host side is their brand.
The cross-side side network effects for Airbnb are very strong, because Airbnb becomes much more valuable to its users if there are many properties to choose from instead of very thin inventory. As a user, if I'm going to book on Airbnb instead of looking at something like Booking.com and trying to find a hotel, I need many options to choose from to fit my budget, preferences, and desired location. That said, the way an Airbnb user values the supply is different than Uber.
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