'Existing outside the churn of designers morphing and mutating into new propositions with every season, Margaret Howell feels more like an ideology than it does a label at this point.'
aren’t two British names you hear uttered in the same breath often. Or at all. Both are considered legends in their respective fields, sure, but neither have riffed off one another as far as I can tell. Listening to Stormzy’s recent single before the show yesterday, however, I couldn’t help but notice a parallel: “They go the fastest, I go the furthest” he raps.
Season upon season, the brand develops its aesthetic just enough to feel new without ever straying from a very precise vision. Existing outside the churn of designers morphing and mutating into new propositions with every season, Margaret Howell feels more like an ideology than it does a label at this point. To buy into the brand is to embody the qualities of patience, discipline, precision.
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