It could be one of the few economic upsides to a crisis that has emptied high streets and felled business as Americans lock down against the fast-spreading novel coronavirus
In northern Wisconsin, a farmers’ collective said they are making thousands of dollars a week in a season when sales are normally zero.By selling to people instead of restaurants, Illinois farmers said revenues are close to an all-time high.
“I think we are getting a lot of new people into local food that have never tried buying from their local farmer before.” Growers across the country are vulnerable to economic shocks right now because of labour shortages, supply chain disruptions and fluctuating prices linked to the pandemic, she said.“The beauty of the direct-to-consumer app is it allows a farmer to capture the value of their product at a near-to-retail price, and so it’s a really attractive option economically for a farmer,” Hafner said.Chris Duke, who owns a farm in Wisconsin, has managed a community-supported agriculture program for years.
Using Harvie’s platform, his farm and 17 others in the area can offer customers 95 products, from vegetables to honey to meat, and their clients choose just what they want each week. Marty Travis, a farmer in central Illinois, has been the middleman connecting local farms to restaurants for 16 years. He markets the products to chefs in the Chicago area, collects orders and distributes fresh produce each week.
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