Manchester United set out a dazzling Davos shop front this week, but insisted its lounge was to entertain clients and partners rather than to attract buyers for the English soccer club
United said in November it was looking at options to either get new investment or explore a potential sale, 17 years after the Glazer family bought the 20-time top-flight champion. There has been no update since, amid British media reports that bids from the United States, Middle East and Asia are expected to come in within the next month.
Video screens featured players, including Christian Eriksen, and slogans such as “A World United” and “Engage Unite Empower.” Also on display were a framed shirt and copies of former manager Alex Ferguson’s book on leadership, alongside a tray of sunglasses and rows of branded black tote bags. ‘Global Community’ Without a league title in a decade and unhappy at the debt the club has incurred, fans have protested several times before and during matches this season against the current ownership.
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