Makeup by Mario Launches a Long-Awaited Foundation—and It’s Sure to Sell Out

Meet your go-to foundation for 2023.

Launching a makeup brand is never easy. Launching one in 2020 is even harder. But when Mario Dedivanovic launched his eponymous brand Makeup by Mario nearly three years ago, he set out to change the way we think about cosmetics. The result has been nothing but hits.

“We have a large demographic that has been waiting for complexion from us,” the makeup artist says. “Even when we’ve teased other products on Instagram, people would comment and ask if it was finally a foundation.” Dedivanovic’s blueprint for the brand consists of flipping old makeup methods and misconceptions. When he released his Skin Enhancer this past summer, he aimed to reinvent heavy contour and chalky bronzers with a lighter-than-air cream that left the skin with a sunkissed sheen. The SurrealSkin Foundation is no different.“I’m really excited about re-educating people foundation,” Dedivanovic says. “Because a lot of my fans know me from the YouTube days, they still go quite heavy with their makeup.

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