The little-known tech start-up that developed the glitchy Iowa caucus app has expressed regret over delays in releasing the vote count, but stopped short of apologizing.
on Monday was founded little more than a year ago by veterans of Hillary Clinton’s failed 2016 presidential campaign who had presented themselves as gurus of campaigning in the digital era.
After the company came under withering criticism on social media Tuesday, it issued a series of tweets that expressed “regret” over technical glitches which contributed to a delay in the release of results, but stopped short of apologizing. McGowan sought to distance herself from Shadow’s IowaReporterApp on Monday night, characterizing the app developer as an “independent” company. In a separate statement, an ACRONYM spokesman said the nonprofit organization is an investor in several companies, including Shadow, but was “eagerly awaiting more information from the Iowa Democratic Party with respect to what happened.”
ACRONYM presents itself as a cutting-edge leader when it comes to running political campaigns online. It announced ambitious plans in November to spend $75 million targeting President Donald Trump with online advertising, while irking many party leaders with sharp criticism of other established Democratic groups for not doing enough to combat Trump in the digital space.
Just who works at Shadow was not clear on the company’s webpage Tuesday. But resumes posted on the online business networking site LinkedIn show the company’s top executives all worked in the Clinton campaign’s digital operation in 2016. The month after Clinton’s 2016 loss to Trump, Niemira and Davis founded Groundbase, a political technology company that Hickey soon joined. In January 2019, ACRONYM announced via tweet that it had bought Groundbase, which provided a text-messaging software tool for organizing campaign volunteers.
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