Apple cars are proving popular with new Tesla owners even before they hit the road, a new survey recently found.
. While that’s a huge number, it’s worth noting that it had previously been as high as 70%, and that a good percentage of repeat Tesla buyers seem to be going from a more expensive Model S to the smaller, more affordable Model 3 or Model Y.
It’s worth noting, too, that the promotion of Porsche CEO Oliver Blume to the big chair at the VW Group may serve to accelerate Apple’s plans to bring an Car to production. That statement is based on rumors that began circulating after, on the assumption that Blume’s history with Harrer that could help smooth the path forward for the two companies and allow Apple to take advantage of VW’s economies of scale that they wouldn’t have access to alone.
, “you could do much worse than starting off with a Porsche Taycan.since Blume has been rumored to be collaborating with Apple in the past.” One last thing worth mentioning before we move on here, is that the Apple Car also had the highest “quality impression”, with a score of 24% compared to 15% for Toyota and 11% for Tesla. Hilariously, only 34% of respondents reported that they, “didn’t know enough about the car to make a judgement.”
Ah, well— they must have gotten some of the 17% of respondent’s to Cox’ survey that said they didn’t know Tesla made an electric car, right? 🤣
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