As interest in non-alcoholic drinks grows, major alcohol brands are making moves with sober versions of well-known products like Guinness and Tanqueray gin. ...
As interest in non-alcoholic drinks grows, major alcohol brands are making moves with sober versions of well-known products like Guinness and Tanqueray gin.“If I was running an alcoholic beverage company ... this is not a space that I would ignore,” said Joel Gregoire, associate director for food and drink at market research company Mintel.
Companies large and small are seizing on that opportunity. When Sarah Kate founded Some Good Clean Fun, a website covering and promoting non-alcoholic drinks and alcohol-free lifestyle content in April 2021, she said there were very few products on the market for her to drink, let alone write about.
“They're doing the smart thing,” said Kate. “They've done a ton of research into what works in a non-alcoholic format as well as what's popular.” In an industry where small producers have been pushing the envelope for years, big brands getting in on the action is a double-edged sword, said Kate. A 20-Year-Old Died After Eating Pasta That Sat Out Too Long — Here's Everything You Need To Know About What Doctors Call "Fried Rice Syndrome"
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