Here are some suggestions for retailers and brands during this “dark store” period.
As the coronavirus outbreak triggered a massive amount of temporary store closures, facilities repair company MaintenX International has some suggestions for retailers and brands during this “dark store” period, which includes using the closed store time to make repairs while also maintaining “curb appeal.”
The company recommends making repairs during this period. “Don’t leave repairs for the future,” the company said. “Use this unexpected downtime without employees and customers to complete noisy, messy maintenance or upgrades. This will also provide something to look forward to when the storefront opens again.”
Bill Schaphorst, vice president of business development at MaintenX, said especially during the uncertainty generated by COVID-19, “it’s important for businesses to maintain dark stores so they can resume operations as quickly as possible after the pandemic subsides.”“A well-managed dark storefront can quickly be reopened and is a positive reminder of your presence to people in the community,” he added.
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