Clementina Jackson is the Fashion Editor at Cosmopolitan and Women’s Health UK, covering everything from celebrity style and catwalk trends to buzzy brands and the cult products you need to know about (and shop before they sell out).
With so many fashion and beauty campaigns constantly being released – and some of the world's biggest stars fronting them, often in daring looks to boot – it takes something major to cut through all the noise. One brand that has always managed to do so, however, is Jonathan Anderson's Loewe, going big on artistic, avant-garde photography courtesy of some of the biggest names in the industry, who seem to have a penchant for selecting some seriously unexpected models too.
But we predict that the reaction to the brand's latest campaign star will be even bigger. Why? Because it's centred around none other than the one and only Maggie Smith.
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