Macy’s is testing a new concept in south suburban Evergreen Park: a dual store format that includes its off-price concept, Macy’s Backstage, and a small-format Market by Macy’s.
Last year, the company closed seven in-mall stores and didn’t open any, according to external communications associate Stephanie Jimenez. The company is on track to open eight Market by Macy’s outside of malls by the end of the fall, Jimenez said.
Customers shop at Macy’s Backstage and a small-format Market by Macy’s on Oct. 5, 2022, in Evergreen Park. Evergreen Park’s demographics made it an attractive location for the dual-format test location, Mastronardi said. Market by Macy’s has fewer, more curated offerings than a full-size Macy’s but the products are available “up and down the value scale,” he said; the off-price Backstage concept caters to lower-income consumers.
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