Spokesperson Miley Cyrus helped announce the initiative, which will support 250 local organizations working to serve communities impacted by the pandemic around the world.
Author:Stephanie SaltzmanUpdated:Apr 2, 2020Original:Apr 2, 2020Since its inception in 1994, MAC Viva Glam, the charitable arm of MAC Cosmetics, has supported groups in need, focusing its efforts on those living with and affected by HIV/AIDS, at-risk women and girls and the LGBTQ+ community in particular.
"The additional support will provide MAC's existing partners with emergency Covid-19 relief funds to continue providing vital services, including delivering food supplies, ensuring clients remain informed and on medication and testing and treating diagnosed cases, particularly those who are immunocompromised," said a press release announcing the initiative.
Past Viva Glam spokesperson Miley Cyrus helped to announce the campaign on her daily Bright Minded Instagram Live series. "Viva Glam has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets," said John Demsey, Chairman of the MAC Viva Glam Fund and Executive Group President, The Estée Lauder Companies in a statement. "To leverage this 100% giving model to help people affected by Covid-19 is a continuation of the principles Viva Glam was founded on from its inception.
To support this effort, consumers can purchase any MAC Viva Glam lipstick or post a message of support on Instagram with the hashtag #MACKissOfGratitude.Tagsterms:Estee LauderViva GlamJohn DemseyCoronavirusThe Estee Lauder CompaniesmacMiley CyrusNetworkCOVID-19
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Rihanna's Foundation Just Donated $5 Million to the COVID-19 Response EffortsRihanna's foundation, Clara Lionel, is donating $5 million to coronavirus relief efforts, per the foundation's website.
Read more »
Getty to create $10-million COVID-19 relief fund for L.A. arts organizationsJ. Paul Getty Trust grants for L.A. arts organizations will range from $25,000 to $200,000. A separate artist fellowship grant will be repurposed to provide support to artists
Read more »
Angelina Jolie Donates $1 Million to No Kid Hungry to Help With COVID-19 ReliefAngelina's donation will be used to help feed children in low-income families.
Read more »
Kylie Jenner Donated $1 Million for COVID-19 Relief to Los Angeles HospitalsThe funds will be used to buy protective gear.
Read more »
Vestiaire Collective Launches Celebrity Wardrobe Sale for COVID-19 ReliefVestiaire Collective has asked some of the world's most stylish people to donate items from their wardrobe to auction off in aid of COVID-19 relief efforts.
Read more »