ICYMI: Apple seems to be neglecting non-Mac chips, including those meant for the iPhone 14 and Watch Series 8, because of M series processors.
Mark Gurman examines whether the iPhone chip has taken a backseat because of Apple's increased focus on the M series chips that power the Mac computers as well as some newer iPad models.
The in-house Mac chips are the company's most powerful processors and have kind of upended the industry. Apple has announced five M series chips within a year and a half and is expected to launch several more over the next year. This seemingly entailed reassigning some of the testing, development, and production resources to Mac processors. Apple's chip department seemingly demands laser precision, leading to employee burnout. Apple has alsoApple's reliance on Taiwan Semiconductor Manufacturing Company may have also played a part, as Apple needs the contract chip maker toAll this combined with supply bottlenecks and increasing costs for chip development could be why Apple is neglecting non-Mac chips.
Gurman points out that this doesn't sound like a wise move, given that 60 percent of Apple's revenue comes from products that don't run on M series chips.
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