French luxury goods group LVMH on Monday announced a tie-up with Stella McCartne...
British designer Stella McCartney appears at the end of her Fall/Winter 2019-2020 women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 4, 2019. REUTERS/Stephane Mahe
Like industry rivals, LVMH has been increasingly vaunting its environmental credentials at a time when young shoppers in particular have shown a penchant for “greener” fashion and an interest in issues such as brands’ use of animal fur. “A decisive factor was that she was the first to put sustainability and ethical issues on the front stage, very early on,” LVMH’s billionaire boss Bernard Arnault said of the deal in a statement. The designer will advise LVMH’s executive committee on these matters, the group added.The group - run by another French billionaire, Francois-Henri Pinault - is still a lot smaller than LVMH, which also owns champagne labels.
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