Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
I just returned to Los Angeles from a whirlwind week of travel to Qatar, Zimbabwe and several Asian locations including Singapore for a number of luxury experience projects.
To many luxury experiences, participants, guests, and clients give 60 to 80 percent satisfaction ratings, a catastrophe for anything striving to be luxurious. At the conference, I shared insights into building a culture of excellence where every team member understands the brand's story, the script of the experience and feels empowered to do everything to make the guest experience unforgettable.
To stand out in today’s world, luxury brands must articulate their story in a way that resonates with their audience's values and aspirations. It must be told through their eyes. Most brands fall short and just describe what they do. In today’s world, where clients want to understand the values of a brand, this is not enough.The brand story is the script for the customer experience. Therefore, differentiation and being an expression of core values is so mission critical.
To create extreme value, it is critical to build lasting connections with guests. I spoke about how luxury brands can nurture these relationships by providing ongoing value and staying in touch with the evolving needs of their customers.
Featured Industry Sectors Marketing Opinion Ai Marketing Brand Story Brand Storytelling Daniel Langer Équité Luxury Branding Luxury Daily Luxury Marketing Social Media Branding Social Media Marketing
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