Six years ago, Lululemon’s stock looked tapped out; fast forward to 2020, it has almost quadrupled
For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern.
A Cowen analyst even recently suggested the retailer had a chance to become another Nike Inc., the world’s dominant athletic brand, something that once would have been laughable.But UBS analyst Jay Sole said that it has become standard on Wall Street to hear Lululemon mentioned in the same breath as powerhouse brands such as Nike and Adidas AG, even if consumers haven’t made that leap yet.
An easier option was on the table — Wilson at one point launched a public campaign to attempt to pressure the company into acquiring Under Armour Inc., another upstart athletic brand that had struggles of its own — but Lululemon chose to introduce a men’s line organically. The move has already been a successful one, according to the company. Revenue brought in by men’s apparel grew 38 per cent during the retailer’s third quarter alone.
“They’ve been very careful about how they’ve expanded the definition of their brand and what it stands for.” As for China and Hong Kong, Lululemon already has 40 locations and outlined the potential for even more. “The Chinese love the brand, the British love the brand … they’ve taken over London, they’re in Paris now and who would think that a Parisian way of looking would be active but the whole world is getting into wellness,” she said. “There’s no ceiling right now because of the growth potential in these countries, China being the biggest.While it already enjoyed a stellar 2019, Lululemon seems set to continue to build on its momentum this year.
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