Vancouver-based Lululemon, Team Canada’s official clothier for the Olympic Games through 2028, releases 25-piece collection for the Beijing Winter Games
There are a lot of buzz words used in the high-stakes world of performance athletic gear. When Lululemon, the new official Olympic outfitter for Team Canada and the Canadian Paralympic Team, unveiled its uniform designs for the 2022 Beijing Winter Games on Oct. 26, it played up the term “transformative.
“Red is the story of confidence, power and pride and that is what our athletes will wear for the opening ceremony when there is a lot of excitement, anticipation and nerves,” Reilly says. “For the closing, they will wear all-white, when the tension has lessened and the party atmosphere begins.”The uniform is based on what Reilly calls the “dynamic dressing system.
Piper Gilles and Paul Poirier, the ice dancing team who won bronze at the 2021 World Figure Skating Championships, were among the first to get a glimpse of the Olympic kit and they love its adaptability. “You can tell how much effort and thought went into every piece that was created,” says Gilles, who adds she’s especially excited about a discreet pocket made especially for lip balm. “It feels like they thought of everything.
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