‘Love Island’ U.K. Ratings Plunge to New Low

Ratings for the British edition of “Love Island” have plummeted for a second consecutive season. The ITV dating reality show’s Season 10 premiere on Monday night drew 1.3 million …

dating reality show’s Season 10 premiere on Monday night drew 1.3 million and an 11% audience share — that’s slightly more than half the viewers from the 2.4 million viewers who tuned in for the 2022 summer season opener.

The show’s peak years were 2017-2019, when each episode would pull some 3.5 million viewers. Producers are evidently trying to freshen up the format, with a couple of major twists already thrown in to the Season 10 premiere. Unlike in past seasons where female contestants enter the villa first and then select the men they’d like to couple up with later on in the episode, this summer’s show had both men and women enter the villa together. Ultimately, it was the public that decided on the couples.

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