The 37th edition of the elite sailing race is scheduled for Aug. 22 to Oct. 27, 2024, in Barcelona, Spain.
is putting up its sails again and becoming the title partner of the next America’s Cup, the sport’s biggest event, and organizing once again the
“By bringing its name and its spirit to the event, Louis Vuitton is once again part of our pursuit of excellence,” he added. The Auld Mug is the silver trophy handed to the winner of the America’s Cup since 1851, considered the oldest international sports trophy in the world. Meanwhile, the Louis Vuitton Cup has been presented to the winner of the eponymous qualifying-stage competition since 1983.
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