Lost Sales, Missed Showings: How the Rogers Outage Impacted Canadian Real Estate

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Lost Sales, Missed Showings: How the Rogers Outage Impacted Canadian Real Estate
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Real estate leans heavily on mobile communication, and rigid deadlines - not an ideal combination when Rogers went down. JustinHavre realestatenews realestate

was waiting to hear from a client about submitting an offer on a Calgary investment property with a 9 a.m. deadline. When 8:30 a.m. rolled around and there’s was no word from the typically responsive client, Hassman was confused. By 8:50, he began to worry the client had changed their mind about the purchase.

“As realtors, we were always on the go, so it’s absolutely essential for us to have our communication systems in place at all times, because things change just like that,” Mitrovic said. “I can only imagine how many offers, how many listings were either delayed or fell through entirely because of the outage.”The Toronto Regional Real Estate Board was unable to say exactly how much of a drop in sales and listing activity there was on Friday as the agency does not collect daily data.

Similar issues arose when there was a property that clients had closed on and were trying to have the keys released to them. The agents across the board agreed that the early hours of the day were filled with stress and panic, which isn’t too surprising for an industry so heavily reliant on mobile communication. Havre noted feeling like agents were checking their phones every 30 seconds to see if they had service restored.

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