Los Angeles Fashion Week, under new ownership since the beginning of the year, is hoping to make this season, Oct. 6 to 9, a turning point for the event.
is partnering with the House of Yes, a New York company that is part nightclub and part circus theater, to create different activations. “You can be standing there having a cocktail, listening to music and all of a sudden there are two actors wearing Fleur du Mal,” Pardo said. “They are creating a wild, beautiful and amazing boudoir experience.”events, up-and-coming designers and tech to revamp the semiannual shows.
Most of the runway shows will be held at the Lighthouse ArtSpace on Sunset Boulevard. The building was the home of Amoeba Records until it moved a few years ago. Recently, the structure, not far from the historic Cinerama Dome, has been used to showcase the Vincent Van Gogh, King Tut and Frida Kahlo immersive art installations.
Another activation will have actress Issa Rae partnering with Delta Air Lines to launch the “Issa Rae: Delta Runway Runway Collection,” a fashion and accessories line, in a hangar., Pardo said. Sponsors come largely from the technology and sustainability worlds. Those include Logitech, Bolt, Ray-Ban Stories, Mercedes-Benz of Los Angeles, Red Bear Winery and wellness-meets-real estate company Delos.
It was one of the better organized events, and took place for five years at the vast photo studio in Culver City, California, but never made enough money to keep going, the organizers said, and shuttered in 2008.