In today’s ultracompetitive job market where job postings can attract thousands of applications, you need to stand out to succeed
Dan Richards is a serial founder and former public company CEO, and an award-winning member of the marketing faculty at the Rotman School of Management, where he oversees the credit course associated with MBA student internships.
Business schools teach that companies succeed by differentiating themselves from the competition. The same principle applies to graduating students looking for their first job after university. . Last week’stalked about one proven way to stand out, by securing a meeting with someone who works for your target company with the goal of obtaining an internal referral.
Your cover letter should lead with your point of difference – put it in the introduction, where it is less likely to be missed. Research shows that when hiring managers are reviewing responses to job postings, on average they may spend around 60 seconds on aFrame your point of difference as a story – research by Jennifer Aaker at Stanford University shows that stories are much more powerful and 20 times more likely to be remembered than facts alone.
Finally, take the time to tailor your cover letter and resume to the company and the role – hiring managers are alert to generic applications that aren’t specific to their job. This column is part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about the world of work. Find all Leadership Lab stories at
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