Logan Paul's Prime and WWE struck a deal on a global partnership Friday, which will put his beverage brand in the center of a ring, the company announced.
It’s Prime's time for WWE’s ring mat. Logan Paul and KSI’s Prime will be featured on the center of a WWE ring as part of a historic partnership. It’s the first time a sponsor will be advertised on the center of the ring. WWE announced the deal during "Friday Night SmackDown" on FOX. Prime Hydration is the "official hydration drink partner" of WWE, TKO Group Holdings and WWE announced.
What Logan and his team have built in a short time is phenomenal, and we’re excited to help showcase Prime Hydration across our biggest events," WWE Chief Content Officer Paul "Triple H" Levesque said in a news release. Paul, the WWE United States champion who performs for SmackDown, called the deal a "dream come true.
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