Loblaw is piloting a new ultra-discount grocery store in Ontario that promises to deliver even lower prices by stripping away even more frills.
No Name logos on shopping carts are pictured at a Loblaws store in Ottawa on Aug. 21, 2024. THE CANADIAN PRESS/Sean Kilpatrick
“Running a traditional grocery store can be expensive, but by reducing our building and operating costs, as well as the overall complexity of the store, we do believe that we can deliver meaningful savings.” Loblaw has been investing in its discount store network by opening new stores and converting others. The company and the industry as a whole have been under pressure from consumers and politicians to stabilize or lower food prices after a bout of inflation left grocery costs more than 20 per cent higher over three years.
The company says it is relying on reused fixtures such as shelves and cash lanes to reduce costs. It will have no self-checkouts, at least to begin with, said Bank. The streamlined product selection also means less waste, he added. Two-thirds of the products will be below $5, he said, and just under 60 per cent will be No Name or President’s Choice brands.
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