Living Realty, Inc., one of the largest independent real estate organizations in the Greater Toronto Area, has joined forces with Keller Williams Realty, Inc. in a historic deal marking the largest independent company to join a franchise in real estate history. The partnership, driven by shared values and a focus on agent development, will leverage Keller Williams' extensive resources, technology, and global reach to empower Living Realty's agents and clients.
The affiliation between Living Realty, Inc. and Keller Williams Realty, Inc. marks the largest independent company to join a franchise in industry history.
“Franchising had long been on the table for us as an option, but we weren't actively looking," says Ben, Executive Vice President and Chief Legal Officer of Living Group of Companies. “Our approach has always been about the professional and personal development of our agents; we intentionally invest significant resources and time to provide them the support they need to grow their business and succeed.
Following the lunch, Davies invited Kelvin and Ben to attend a KW conference — an opportunity for each party to get a sense of the other. The experience was a resounding success, as shared priorities and "synergy" laid a strong foundation underfoot. These advantages include Keller Williams’ educational resources and proprietary technology. “KW has Keller Williams University, alongside business systems and models that they’ve developed and tested for decades," Ben explains. "They have training courses that are relevant to new agents, all the way to those who have been in the industry for 40 years. Now, Living Realty has top-of-the-line tools and technology to position realtors — and their clients — for even greater success.
"We take that responsibility of helping Canadians buy, sell, and rent very seriously," he says, "and we know that with Living Realty, that responsibility is in good hands.”On March 3, Living Realty, Inc. will begin operating as KW Living Realty, a KW market centre based in Markham, Ontario. The real estate firm's 550 agents and 35 staff members are all expected to transition to KW.
REAL ESTATE FRANCHISE LIVING REALTY KELLER WILLIAMS INDUSTRY RECORD AGENT DEVELOPMENT CANADA
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