With NYC venues dark — from Carnegie Hall to Jazz At Lincoln Center to the Beacon Theater – network upfront presentations are assuming varied shapes and sizes, all virtual, as they navigate s…
With NYC venues dark — from Carnegie Hall to Jazz At Lincoln Center to the Beacon Theater – network
Currently there’s a split, with some advertisers ready for business and others are still reeling. As Discovery CEO David Zaslav noted on a conference call Wednesday. “There’s a divide in the market, and you’d expect that. We are talking to all the big players. … More than 50% are saying, ‘We are going to do a regular upfront. The others are saying, ‘Maybe we won’t.” Networks are following cues from marketers and talent on when to start conversations.
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