We knew this was going to happen. By Oscar Sunday, if not before, Greta Gerwig’s feature revival of Louisa May Alcott’s Little Women will cross $100M at the domestic box office, a huge …
will cross $100M at the domestic box office, a huge 33% surge in its domestic tally since notching six Oscar noms on Jan. 13 including Best Picture.While Gerwig already demonstrated her flair for sophisticated fare coming off the five-time Oscar nominatedjust shows the commercial success the filmmaker can spur by giving classics a modern day spin.
The Culver City, CA studio hosted over 30 word-of-mouth screenings in various markets with an emphasis on film groups, book clubs, sororities, and teenage females. The studio also targeted women who’ve empowered their local communities, advocating for those in need via a #LITTLEWOMENBIGSTORIES campaign. These women were honored before screenings in their markets, often with a donation to a charity of their choosing.
There was also a big reach to the LGBTQ+ community with Sony teaming with prominent female influencers to host dedicated screenings in New York and Los Angeles including LGBTQ advocate Allison Graham and historian and author Blair Imani , who connected to themes of female empowerment and individuality. Partners also included LGBTQ film festivals Outfest and NewFest . There was a nightlife part of the marketing at LGBTQ venues.
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