Five years after Congress told it to act, the FDA’s new rules give consumers greater control over hearing care.
Backers of the change say the move to over-the-counter hearing aid sales will usher in a revolution of lower prices and new technologies, and expand access for millions of people with untreated hearing loss.
see a doctor, said advocates. The Food and Drug Administration has limited retail, no-prescription sales to devices designed for people 18 and older with mild to moderate hearing loss.“The benefit that is likely to happen is going to outweigh the complexities we need to learn how to navigate,” said Meaghan P. Reed, director of audiology at Massachusetts Eye and Ear, a Harvard-affiliated treatment and research hospital.
Walgreens said Lexie hearing aids, which are made using Bose technology, will be sold from behind the pharmacy counter. Purchasers will be directed to Lexie’s website, which has online hearing tests and contact information for help desks, the company said. Lexie said it plans to compete on the quality of its customer service and the ease of use of its app, in addition to sound quality and design.
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