Listen: How MTV Found New Gold in ‘The Hills’

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Listen: How MTV Found New Gold in ‘The Hills’
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  • 📰 Variety
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Everything old is new again in television. So how do you get the word out about a reboot when viewers are inundated with options? MTV assembled a “swat team” that worked for nearly a ye…

Everything old is new again in television. So how do you get the word out about a reboot when viewers are inundated with options? MTV assembled a “swat team” that worked for nearly a year on the development, marketing and promotion for the successful relaunch of “The Hills” reality franchise. Jacqueline Parkes, chief marketing officer [...]David Beckham, one of the world’s most famous soccer players, is now making a run at Hollywood.

Russell Wilson, alongside Olympic gold medalists Laurie Hernandez and Tara Lipinski, will keynote the Variety Sports & Entertainment breakfast on Thursday at the Beverly Hilton in Los Angeles. Wilson, the Seattle Seahawks quarterback who won the 2014 Super Bowl against the Denver Broncos, will speak with Variety co-editor-in-chief Andrew Wallenstein about his entrepreneurial, entertainment and [...

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