If you thought the 'glass hair' trend was shiny, wait until you get a load of this.
. "The smoothing treatment eliminates frizz, locks in color, and reduces blow-drying time for up to 12 weeks," she explains.Clarke is a fan of the 72Hair treatment, an in-salon treatment that is designed to penetrate all hair types to actively condition and revitalize, for her clients. "The treatment can be tailored to give you your desired results," she explains.
""It has a trace amount of formaldehyde," she confirms, "purely to stop bacteria rather than to straighten. The reason other brands use a lot of this ingredient is to create poker-straight hair, whereas this one restores your hair to its virgin state while smoothing and improving the condition, creating manageable, beautiful, glossy hair."In terms of the process, "Step one: hair is washed with a clarifying shampoo to open the cuticles," says Clarke.
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