Revenues from prestige lipsticks in the country climbed 35 percent in the week of March 14.
“This spectacular increase compared to the previous week demonstrates the impact the end of the mask-wearing obligation has on consumers’ purchasing habits,” the market research group said in a statement.overall grew 8 percent, driven by lipstick revenues, while total beauty products’ sales in the selective beauty channel were up 3 percent.
“Many consumers have celebrated newfound freedom by buying a new lipstick,” said Mathilde Lion, Europe beauty industry expert at NPD. “It’s excellent news for makeup brands for which the pandemic has been particularly challenging.”
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